I also ask what they are studying because I want to use that personal information in my wrap up to our discussion. They all like talking about themselves and their future dreams as successful adults (too many older people carry on one-way conversations, talk down to young people and rarely ASK for their opinions). Before I walk on to the next group, I look each one in the eye as I shake their hands a final time and say, "You are a good person. You can help us save the life of someone you love from SIDA. Please talk to your young friends. You will have a great career in (Civil Engineering, Medicine, Business, Law, Languages, Accounting, etc.) - but if you get AIDS, it will seriously complicate your future plans. Buena Suerte en su Vida!"
By this point, they are all smiling and saying thank you and giving us the Obama bump (tight fists, nudging knuckles to knuckles for those of you over 40). But you don't have to take my word for it; you can see the video and judge the reactions for yourself. This kind of interactive street outreach is my professional expertise that I have personally tested on six continents and in 84 countries to date. No similar program exists in the HIV education field. I train AIDS workers how to replicate the method in their own communities... but it takes some chutzpah. I want to empower as many youth as I can to spread this important message exponentially before it is too late for a vulnerable generation of maturing adolescents.
I use plenty of humor during my AIDS Attacks to break the ice. I love to laugh and see others laugh too. I always look directly into their eyes so they know I am talking to each of them individually and I put extra effort into any encounter where a young person seems disinterested, aloof or determined not to acknowledge a stranger's appeal. To me, it is a worthy challenge. Rarely, if ever, do I leave without getting them involved and be part of the conversation. In fact, some of my best volunteers have come from these experiences!
One of my former TeenAIDS Board members and our ex-President Bink Garrison, explained to me the marketing strategy of "starting conversations" for s an all-important concept in selling. That's what AIDS Attacks are designed to do. TeenAIDS is in the business of starting meaningful conversations about this avoidable danger. With no vaccine for HIV and no cure for AIDS, only proven and effective prevention education works. Whenever young people hear the message and tell a friend, the all important HIV prevention news gets published by word of mouth, Facebook, YouTube or via any and all social media.
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